The sexual health of youth is deteriorating. More sexually transmitted diseases, unplanned pregnancies and sexual abuse. The State Secretary wants a national program for sexual health of youth.
Trailblazing for sexual health
The national and regional players unite around a new brand. I help by talking to the decision makers of the major parties and building an organizational structure that ensures joint responsibility and unity. Within this structure it is possible to deal with mutual tensions and resistance to change. My role as chairman of the steering group ends with the national launch of the new brand by the State Secretary. After the launch I direct – together with two content experts – the national implementation of the new approach.
Result
This creates a national brand for youth sexual health with an intensively used website at its heart (one million unique visitors within a year). A subsidy scheme supports local and regional activities. The national registration provides insight into the result. The program ensures more knowledge and a healthier attitude towards sexuality among young people.